000 00680nam a2200253Ia 4500
008 180523s9999 xx 000 0 und d
020 _a0-07-231557-1
050 _aMAIN HF 5415.13
050 _b.P48 2001
100 _aPeter, J. Paul.
245 0 _aMarketing management :
245 0 _bknowledge and skills /
245 0 _cJ. Paul Peter, James H. Donnelly, Jr.
250 _a6th Edition
260 _aNew York :
260 _bMcGraw-Hill,
260 _c2001
300 _a876 pages :
300 _billustrations ;
300 _c24 cm.
500 _aIncludes index.
650 _aMarketing -- Management.
650 _xMarketing -- Management -- Case studies.
999 _c357069
_d357069