000 00678nam a2200241Ia 4500
008 180523s9999 xx 000 0 und d
020 _a981-261-808-2
050 _aMAIN HF 5415.527
050 _b.P47 2005
100 _aPeppers, Don.
245 0 _aReturn on customer :
245 0 _bcreating maximum value from your scarcest resource /
245 0 _cDon Peppers, Martha Rogers.
260 _aSingapore :
260 _bMarshall Cavendish,
260 _c2005
300 _a304 pages :
300 _c23 cm.
500 _aIncludes index.
650 _aCustomer equity -- Management.
650 _aCustomer loyalty.
650 _xCustomer relations -- Management.
999 _c357092
_d357092