000			00775nam a22002177a 4500
003			0
005			20250120162242.0
008			250120b xxu||||| |||| 00| 0 eng d
020			_a978-1-119-89036-2
050			_aHM 743 _b.M34 2024
100			_aMahoney, L. Meghan
245			_aStrategic social media _bfrom marketing to social change _c L. Meghan Mahoney
260			_aNew Jersey _bJohn Wiley & Sons, Inc. _c2024
300			_aix, 368 pages : _billustrations ; _c24cm.
504			_aIncludes bibliographical references and index.
650			_aSocial media—Marketing strategies.
650			_aSocial media—Business applications.
650			_aDigital marketing—Social media influence.
650			_aOnline branding—Social platforms.
942			_2lcc _cBK
999			_c367030 _d367030