000 00858nam a22002177a 4500
003 0
005 20250125130557.0
008 250125b xxu||||| |||| 00| 0 eng d
050 _aHF 5415.32
_b.C63 2023
100 _aClaverio, Cinderella D.
245 _aThe impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce
_cCinderella D. Claverio
260 _aLas Pinas City
_bSouthville International School and Colleges
_c2023
300 _aiii, 100 pages :
_billustrations ;
_c28cm.
500 _aMarketing Management.
504 _aIncludes bibliographical references and appendices.
650 _aFear of missing out (FOMO) in marketing--Research.
650 _aMarketing strategies--Research.
650 _aConsumer behavior--Research.
650 _aE-commerce—Marketing--Research.
942 _2lcc
_cTH
999 _c367061
_d367061