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050 _aHF 5415.125
_b.C78 2023
100 _aCruz, Ian Xaviery T.
245 _aThe impact of brand image of consumer purchasing decision on selected franchise fast food businesses in Las Pinas City
_c Ian Xaviery T. Cruz
260 _aLas Pinas City
_bSouthville International School and Colleges
_cc2023
300 _a120 pages ;
_c278cm.
500 _aBachelor of Science in Business Administration Major in Marketing Management.
504 _aIncludes bibliographical references and appendices.
650 _aBranding (Marketing).
650 _aConsumer behavior .
650 _aFranchises (Retail trade).
650 _aFast food restaurants—Marketing .
942 _2lcc
_cTH
999 _c367093
_d367093