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050 _aHF 5415.1265
_b.P37 2023
100 _aParayno, Louise Ashley P.
245 _aThe impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City.
_cLouise Ashley P. Parayno
260 _aLas Pinas City
_bSouthville International School and Colleges
_c2023
300 _aviii, 104 pages ;
_c28cm.
500 _aBachelor of Science in Business Administration Major in Marketing Management.
504 _aIncludes bibliographical references and appendices.
650 _aDigital marketing.
650 _aMillennials—Consumer behavior.
650 _aFast fashion industry—Marketing.
650 _aRetail stores—Marketing.
942 _2lcc
_cTH
999 _c367094
_d367094