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050 _aHF 5415.1265
_b.C66 2023
100 _aConcepcion, Nathaniel Antonio P.
245 _aThe influence of livestream marketing on the customer purchase intention of college students in the city of parañaque.
_cNathaniel Antonio P. Concepcion
260 _aLas Pinas City
_bSouthville International School and Colleges
_c2023
300 _ax, 129 pages:
_bcolored illustration;
_c28cm
500 _aBachelor of Science in Business Administration Major in Marketing Management.
504 _aIncludes bibliographical references and appendices.
650 _aLivestreaming – Marketing
650 _aOnline marketing – Customer purchase intention
942 _2lcc
_cTH
999 _c367099
_d367099