000 00555nam a2200205 a 4500
005 20140311163004.0
008 030923s19uu xx 00 eng d
020 _a9814058556
050 _aHF 5823
_b.W455 2001
100 _aWells, William
245 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells.
250 _a5th ed.
260 _aNew Jersey :
_bPrentice Hall,
_c2001.
300 _axvi, 562 p. :
_bill. ;
_c27 cm.
500 _aIncludes Index
521 _aMC
650 _aAdvertising
942 _cBK
_2lcc
_kFOR
999 _c39271
_d39271