| 000 | 00626nam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140311163028.0 | ||
| 008 | 090806s19uu xx 00 eng d | ||
| 020 | _a9780324422825 | ||
| 050 |
_aHF 5837 _b.P228 2006 |
||
| 100 |
_aParente, Donald E. _930702 |
||
| 245 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans. / |
||
| 250 | _a4th ed. | ||
| 260 |
_aAustralia : _bThomson South-Western, _c2006. |
||
| 300 |
_a400 p. : _bill. ; _c26 cm. |
||
| 650 |
_aAdvertising campaigns. _9984 |
||
| 650 |
_aCommunication in marketing. _916435 |
||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c39586 _d39586 |
||