| 000 | 00659nam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140311163028.0 | ||
| 008 | 080107s19uu xx 00 eng d | ||
| 020 | _a9780071283342 | ||
| 050 |
_aHF 5415 _b.P455 2008 |
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| 100 |
_aMcCarthy, E. Jerome _930703 |
||
| 245 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cE. Jerome McCarthy. |
||
| 250 | _a11th ed. | ||
| 260 |
_aU.S.A : _bMcGraw-Hill Irwin, _c2008. |
||
| 300 |
_a659 p. : _bcol. ill. ; _c28 cm. |
||
| 650 |
_aMarketing. _910615 |
||
| 700 |
_aCannon, Joseph P. _930704 |
||
| 700 |
_aMcCarthy, Jerome E. _930705 |
||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c39594 _d39594 |
||