000			00557nam a2200205Ia 4500
008			140321s9999 xx 000 0 und d
020			_a9781111573232
050			_aHF 5823 _b.K151 2013
100			_aKaser, Ken
245			_aAdvertising and sales promotion / _cKen Kaser.
250			_a1st ed.
260			_aOhio : _bSouth-Western Cengage Learning, _cc2013.
300			_a461 p. : _bcol. ill. ; _c29 cm.
500			_aIncludes index.
521			_aMC
650			_aAdvertising.
650			_aSales promotion.
942			_kFOR _cBK
999			_c48584 _d48584