| 000 | 01427cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 12226053 | ||
| 003 | OSt | ||
| 005 | 20140310181915.0 | ||
| 008 | 001108s2001 nyua b 001 0 eng | ||
| 010 | _a 00065457 | ||
| 020 | _a0684864940 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD 45 _b.P327 2001 |
| 082 | 0 | 0 |
_aTR 658.8 _bP26 2001 |
| 100 | 1 |
_aParasuraman, A. _9631 |
|
| 245 | 1 | 0 |
_aTechno-ready marketing : _bhow and why your customers adopt technology / _cA. Parasuraman and Charles L. Colby. |
| 260 |
_aNew York : _bFree Press, _cc2001. |
||
| 300 |
_axiv, 224 p. : _bill. ; _c22 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aFaculty. | ||
| 541 | _j1 | ||
| 562 | _e1 | ||
| 650 | 0 |
_aTechnological innovations _xManagement. _9632 |
|
| 650 | 0 |
_aTechnological innovations _xMarketing. _9633 |
|
| 653 |
_atechnology adoption _aearly adopters |
||
| 700 | 1 |
_aColby, Charles L., _d1956- _9634 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon052/00065457.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon032/00065457.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK-TR _kTR |
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| 999 |
_c6699 _d6699 |
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