000 01030pam a2200325 a 4500
001 690294
003 SISC
005 20160405123220.0
008 960423s1997 ilua b 001 0 eng
010 _a 96021378
020 _a9780256189681
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5415
_bB513 1997
082 0 0 _aHS 658.8
_b.B35 1997
100 _aBerkowitz Eric N.
_913186
245 0 0 _aMarketing /
_cEric N. Berkowitz ... [et al.].
250 _a5th ed.
260 _aBoston.
_bIrwin McGraw-Hill,
_cc1997.
300 _axxxii, 736 p. :
_bill. ;
_c28 cm.
440 4 _aThe Irwin series in marketing
_913187
504 _aIncludes bibliographical references and indexes.
562 _e1
650 0 _aMarketing.
_xBerkowitz, Eric N.
_913188
650 0 _aSeries.
_913189
700 1 _aBerkowitz, Eric N.
_913190
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c9315
_d9315