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Strategic market management/ David A. Aaker

By:
  • Aaker, David A
Contributor(s):
  • Piercy, Nigel
Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 7th ed. edDescription: 726 pages : illustration ; 26 cmISBN:
  • 0471484261
Subject(s):
  • Marketing -- Decision making
  • Marketing -- Management
  • Marketing -- Management -- Case studies
DDC classification:
  • MkSF 658.802 Aa4 2005
LOC classification:
  • HF5415. 5 .Aa1112005
Online resources:
  • Publisher description
  • Table of contents only
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  • Holdings ( 2 )
  • Title notes ( 2 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5415.5 .Aa111 2005 (Browse shelf(Opens below)) 1 In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 12/01/2015 SFU0791
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5415.5 .Aa111 2005 (Browse shelf(Opens below)) 2 Available SFU0792

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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Strategic market management/

APA

Aaker D. A., Piercy N., . (2005). Strategic market management. Boston, Mass: McGraw-Hill.

Chicago

Aaker David A, Piercy Nigel, . 2005. Strategic market management. Boston, Mass: McGraw-Hill.

Harvard

Aaker D. A., Piercy N., . (2005). Strategic market management. Boston, Mass: McGraw-Hill.

MLA

Aaker David A, Piercy Nigel, . Strategic market management. Boston, Mass: McGraw-Hill. 2005.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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