Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson, 2007.Edition: 4th edDescription: 662 p. : col. ill.; 28 cmISBN: - 9789810698201
- 9810698208
- TX 911.3 .Sh559 2007
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Archives | TX 911.3 .Sh559 2007 (Browse shelf(Opens below)) | 1 | Available | C12543 | |
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College Library General Circulation Section | TX 911.3 .Sh559 2007 (Browse shelf(Opens below)) | 2 | Available | C11098 | |
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College Library General Circulation Section | TX 911.3 .Sh559 2007 (Browse shelf(Opens below)) | 3 | Available | C10765 | |
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College Library General Circulation Section | TX 911.3 .Sh559 2007 (Browse shelf(Opens below)) | 4 | Available | C9871 |
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
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