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  2. Details for: Advertising and integrated brand promotion /
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Advertising and integrated brand promotion / Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.--

By:
  • O'Guinn, Thomas C
Material type: TextTextPublication details: United States of America : Thomson/South-Western 2006.Edition: 4th edDescription: xlviii, 780 pages : colored illustrations 27.5 cmISBN:
  • 978-0-324-31132-7
Subject(s):
  • Advertising
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books Southville International School affiliated with Foreign Universities-Student Center HP 5821 Og35 2006 (Browse shelf(Opens below)) Available SFU0386

Includes glossary and index.

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Advertising and integrated brand promotion /

APA

O'Guinn T. C., . (2006). Advertising and integrated brand promotion. United States of America: Thomson/South-Western.

Chicago

O'Guinn Thomas C, . 2006. Advertising and integrated brand promotion. United States of America: Thomson/South-Western.

Harvard

O'Guinn T. C., . (2006). Advertising and integrated brand promotion. United States of America: Thomson/South-Western.

MLA

O'Guinn Thomas C, . Advertising and integrated brand promotion. United States of America: Thomson/South-Western. 2006.

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