Developing new products and services :
Sanders, G. Lawrence
Developing new products and services : learning, differentiation, and innovation / G Lawrence Sanders with contributions by Ronald J Huefner … [et al.] - New York : Business Expert Press, c2012. - 340 p. : ill. ; 23 cm. - (The marketing research collection). .
Includes bibliographical references and index.
9781606492413
Business development.
HD 31 / .Sa194 2012
Developing new products and services : learning, differentiation, and innovation / G Lawrence Sanders with contributions by Ronald J Huefner … [et al.] - New York : Business Expert Press, c2012. - 340 p. : ill. ; 23 cm. - (The marketing research collection). .
Includes bibliographical references and index.
9781606492413
Business development.
HD 31 / .Sa194 2012