Developing new products and services : learning, differentiation, and innovation / G Lawrence Sanders with contributions by Ronald J Huefner … [et al.]
Material type:
TextSeries: (The marketing research collection)Publication details: New York : Business Expert Press, c2012.Description: 340 p. : ill. ; 23 cmISBN: - 9781606492413
- HD 31 .Sa194 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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College Library Reserve Section | HD 31 .Sa194 2012 (Browse shelf(Opens below)) | Available | C18208 |
Includes bibliographical references and index.
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