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Competing for consumer identity :

Chernev, Alexander..

Competing for consumer identity : limits to self-expression and the perils of lifestyle branding / Alexander Chernev ... [et al.]. - c2011. - 75 : 3, page 66 - Journal of Marketing .

Subjects--Topical Terms:
Brand.
Competition.
Identity.
Lifestyle.
Preferences.
Self-expression.

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Competing for consumer identity :

SOUTHVILLE LIBRARY