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  2. Details for: Competing for consumer identity :
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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding / Alexander Chernev ... [et al.].

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  • Chernev, Alexander
Material type: TextTextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 3, page 66Subject(s):
  • Brand
  • Competition
  • Identity
  • Lifestyle
  • Preferences
  • Self-expression
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Periodicals Periodicals College Library Available S0214

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Competing for consumer identity :

APA

Chernev A., . (2011). Competing for consumer identity. : .

Chicago

Chernev Alexander, . 2011. Competing for consumer identity. : .

Harvard

Chernev A., . (2011). Competing for consumer identity. : .

MLA

Chernev Alexander, . Competing for consumer identity. : . 2011.

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