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Marketing principles and best practices /

Hoffman, K. Douglas

Marketing principles and best practices / K. Douglas Hoffman (and 15 others). - 3rd edition. - Mason, Ohio : South-Western, Thomson Learning, 2005. - 598 pages : color illustration ; 29 cm.

Includes bibliographical references, glossary and index.

ISBN: 0324225180

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .M345 2005

Dewey Class. No.: MkSF 658.822 / M34 2005

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Marketing principles and best practices /

SOUTHVILLE LIBRARY