Marketing principles and best practices / K. Douglas Hoffman (and 15 others).
Material type:
TextPublication details: Mason, Ohio : South-Western, Thomson Learning, 2005.Edition: 3rd editionDescription: 598 pages : color illustration ; 29 cmISBN: - 0324225180
- MkSF 658.822 M34 2005
- HF 5415 .M345 2005
Includes bibliographical references, glossary and index.
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