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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens. - Boston : McGraw-Hill/Irwin, 2005. - 617, [62] pages : ill. (some col.) ; 29 cm. 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .

Includes index.

ISBN: 0071214259

LCCN: 2003065006

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 / .Ar681 2005

Dewey Class. No.: G 659 / A265 2005

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Contemporary advertising /

SOUTHVILLE LIBRARY