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  2. MARC view: Contemporary advertising /
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Contemporary advertising / (Record no. 14835)

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MARC details
000 -LEADER
fixed length control field 00931cam a22002774a 4500
001 - CONTROL NUMBER
control field 13336177
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150112093444.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030908s2004 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003065006
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214259
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5821
Item number .Ar681 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number G 659
Item number A265 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 802
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc William F. Arens.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 617, [62] pages :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
Accompanying material 1 CD-ROM (4 3/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 16444
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 734
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section 09/20/2013   HF 5821 .Ar681 2005 SFU1519 05/15/2018 1 09/20/2013 Books
    Library of Congress Classification   Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section 09/26/2013   HF 5821 .Ar681 2005 SFU1520 05/15/2018 2 09/26/2013 Books

Contemporary advertising /

APA

Arens W. F., . (2005). Contemporary advertising. Boston: McGraw-Hill/Irwin.

Chicago

Arens William F, . 2005. Contemporary advertising. Boston: McGraw-Hill/Irwin.

Harvard

Arens W. F., . (2005). Contemporary advertising. Boston: McGraw-Hill/Irwin.

MLA

Arens William F, . Contemporary advertising. Boston: McGraw-Hill/Irwin. 2005.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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