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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston : McGraw-Hill Irwin, 2008. - xl, 712 p. : col. ill., col. map ; 29 cm.

Includes bibliographical references (p. 653-672) and indexes.

ISBN: 9780071275439 0071275436

LCCN: 2006103506

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 / .At681 2008

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Contemporary advertising /

SOUTHVILLE LIBRARY