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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

By:
  • Arens, William F
Contributor(s):
  • Weigold, Michael F, 1958-
  • Arens, Christian
Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:
  • 9780071275439
  • 0071275436
Subject(s):
  • Advertising
LOC classification:
  • HF 5821 .At681 2008
Online resources:
  • Table of contents only
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  • Holdings ( 2 )
  • Title notes ( 2 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5821 .Ar681 2008 (Browse shelf(Opens below)) 1 Available C11937
Books Books College Library General Circulation Section HF 5821 .Ar681 2008 (Browse shelf(Opens below)) 2 Available C11938

Includes bibliographical references (p. 653-672) and indexes.

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Contemporary advertising /

APA

Arens W. F., Weigold M. F. & Arens C. (2008). Contemporary advertising. Boston: McGraw-Hill Irwin.

Chicago

Arens William F, Weigold Michael F and Arens Christian. 2008. Contemporary advertising. Boston: McGraw-Hill Irwin.

Harvard

Arens W. F., Weigold M. F. and Arens C. (2008). Contemporary advertising. Boston: McGraw-Hill Irwin.

MLA

Arens William F, Weigold Michael F and Arens Christian. Contemporary advertising. Boston: McGraw-Hill Irwin. 2008.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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