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Marketing management :

Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins - 6th ed. - Marketing management : a strategic decision-making approach, 2008. - 533 p. : ill. col. ; 24 cm.

ISBN: 9780071101097

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .M352324 2008

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Marketing management :

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