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Marketing management : a strategic decision-making approach / John W. Mullins

By:
  • Mullins, John W
Contributor(s):
  • Walker, Orville C
  • Boyd, Harper W
Material type: TextTextPublication details: Marketing management : a strategic decision-making approach, 2008.Edition: 6th edDescription: 533 p. : ill. col. ; 24 cmISBN:
  • 9780071101097
Subject(s):
  • Marketing -- Management
LOC classification:
  • HF 5415.13 .M352324 2008
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  • Holdings ( 1 )
  • Title notes ( 1 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5415.13 .M352324 2008 (Browse shelf(Opens below)) 1 Available C8969

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Marketing management :

APA

Mullins J. W., Walker O. C. & Boyd H. W. (2008). Marketing management. Marketing management: a strategic decision-making approach.

Chicago

Mullins John W, Walker Orville C and Boyd Harper W. 2008. Marketing management. Marketing management: a strategic decision-making approach.

Harvard

Mullins J. W., Walker O. C. and Boyd H. W. (2008). Marketing management. Marketing management: a strategic decision-making approach.

MLA

Mullins John W, Walker Orville C and Boyd Harper W. Marketing management. Marketing management: a strategic decision-making approach. 2008.

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