E-marketing :
Dann, Stephen.
E-marketing : theory and application / Stephen Dann and Susan Dann. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011. - xxii, 474 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.
9780230203969
Telemarketing.
Internet.
Consumer behavior.
HF 5415.1265 / .D365 2011
E-marketing : theory and application / Stephen Dann and Susan Dann. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011. - xxii, 474 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.
9780230203969
Telemarketing.
Internet.
Consumer behavior.
HF 5415.1265 / .D365 2011