E-marketing : theory and application / Stephen Dann and Susan Dann.

By:

Dann, Stephen

Contributor(s):

Dann, Susan J

Material type: Text

TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.Description: xxii, 474 pages : 26 cm. illustrationsISBN:

9780230203969

Subject(s):

LOC classification:

HF 5415.1265 .D365 2011

Summary: "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	College Library General Circulation Section	HF 5415.1265 .D365 2011 (Browse shelf(Opens below))	1	Available	C15369

Includes bibliographical references and index.

"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.

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E-marketing : theory and application / Stephen Dann and Susan Dann.

SOUTHVILLE LIBRARY