Advertising and promotion :
Belch, George Eugene.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th edition, McGraw-Hill international edition. - Boston : McGraw-Hill/Irwin, c2009. - xxv, 838 pages : col. ill. ; 28 cm.
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
9780071288699
Sales promotion.
Advertising.
Communication in marketing.
659.1 / .B427a 2009
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th edition, McGraw-Hill international edition. - Boston : McGraw-Hill/Irwin, c2009. - xxv, 838 pages : col. ill. ; 28 cm.
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
9780071288699
Sales promotion.
Advertising.
Communication in marketing.
659.1 / .B427a 2009