Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By:

Belch, George Eugene

Material type: Text

TextPublication details: Boston : ; McGraw-Hill/Irwin, ; c2009.Edition: 8th edition, McGraw-Hill international editionDescription: xxv, 838 pages; col. ill; 28 cmISBN:

9780071288699

Subject(s):

LOC classification:

659.1
.B427a 2009

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Stonyhurst Southville International School (Batangas)	659.1 .B427a 2009 (Browse shelf(Opens below))	Available	US-1323

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

SOUTHVILLE LIBRARY