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Branding Online News Providers: Brand Personality and the Image Congruence Effect

Brian T Parker

Branding Online News Providers: Brand Personality and the Image Congruence Effect Brian T Parker - Studies in Media and Communication 2012 - 2 :

Subjects--Topical Terms: --Communication--Media Arts

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Branding Online News Providers: Brand Personality and the Image Congruence Effect

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