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  2. Details for: Branding Online News Providers: Brand Personality and the Image Congruence Effect
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Branding Online News Providers: Brand Personality and the Image Congruence Effect Brian T Parker

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  • Brian T Parker
Material type: TextTextPublication details: Studies in Media and Communication; 2012Description: 2Subject(s):
  • -- Communication
  • -- Media Arts
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Branding Online News Providers: Brand Personality and the Image Congruence Effect

APA

Brian T Parker, .Branding Online News Providers: Brand Personality and the Image Congruence Effect. : Studies in Media and Communication.

Chicago

Brian T Parker, .Branding Online News Providers: Brand Personality and the Image Congruence Effect. : Studies in Media and Communication.

Harvard

Brian T Parker, .Branding Online News Providers: Brand Personality and the Image Congruence Effect. : Studies in Media and Communication.

MLA

Brian T Parker, .: Studies in Media and Communication. .

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