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Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa

Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia Haslinda Musa, Shirly Chung Hsian Li, Zuraida Abal Abas, Norhidayah Mohamad - International Review of Management and Marketing June 2016 - 5:2

Subjects--Topical Terms: --Marketing.

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Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia

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