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  2. Details for: Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia
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Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia Haslinda Musa, Shirly Chung Hsian Li, Zuraida Abal Abas, Norhidayah Mohamad

By:
  • Haslinda Musa
Material type: TextTextPublication details: International Review of Management and Marketing; June 2016Description: 5:2Subject(s):
  • -- Marketing
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Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia

APA

Haslinda Musa, .Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia. : International Review of Management and Marketing.

Chicago

Haslinda Musa, .Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia. : International Review of Management and Marketing.

Harvard

Haslinda Musa, .Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia. : International Review of Management and Marketing.

MLA

Haslinda Musa, .: International Review of Management and Marketing. .

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