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The branded carnival: the dark magic of consumer excitement

Stephen R. O’Sullivan

The branded carnival: the dark magic of consumer excitement Stephen R. O’Sullivan - Journal of Marketing Management 2016 - 32:9-10,Pages: 1033-1058

August

--Marketing.

The branded carnival: the dark magic of consumer excitement

APA

Stephen R. O’Sullivan, .The branded carnival: the dark magic of consumer excitement. : Journal of Marketing Management.

Chicago

Stephen R. O’Sullivan, .The branded carnival: the dark magic of consumer excitement. : Journal of Marketing Management.

Harvard

Stephen R. O’Sullivan, .The branded carnival: the dark magic of consumer excitement. : Journal of Marketing Management.

MLA

Stephen R. O’Sullivan, .: Journal of Marketing Management. .

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