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  2. Details for: The branded carnival: the dark magic of consumer excitement
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The branded carnival: the dark magic of consumer excitement Stephen R. O’Sullivan

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  • Stephen R. O’Sullivan
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:9-10,Pages: 1033-1058Subject(s):
  • -- Marketing
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Periodicals Periodicals College Library Available

August

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The branded carnival: the dark magic of consumer excitement

APA

Stephen R. O’Sullivan, .The branded carnival: the dark magic of consumer excitement. : Journal of Marketing Management.

Chicago

Stephen R. O’Sullivan, .The branded carnival: the dark magic of consumer excitement. : Journal of Marketing Management.

Harvard

Stephen R. O’Sullivan, .The branded carnival: the dark magic of consumer excitement. : Journal of Marketing Management.

MLA

Stephen R. O’Sullivan, .: Journal of Marketing Management. .

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