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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels Anthony Carr, Judy Drennan & Lynda Andrews - Journal of Marketing Management 2016 - 32:17-18,Pages: 1670-1700

December

Subjects--Topical Terms: --Marketing.

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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

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