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  2. Details for: Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels
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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels Anthony Carr, Judy Drennan & Lynda Andrews

Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:17-18,Pages: 1670-1700Subject(s):
  • -- Marketing
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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

APA

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels. : Journal of Marketing Management.

Chicago

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels. : Journal of Marketing Management.

Harvard

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels. : Journal of Marketing Management.

MLA

: Journal of Marketing Management. .

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