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Unintended consequences in demarketing antisocial behaviour: project Bernie

Ken Peattie

Unintended consequences in demarketing antisocial behaviour: project Bernie Ken Peattie, Sue Peattie & Robert Newcombe - Journal of Marketing Management 2016 - 32:17-18,Pages: 1588-1618

December

Subjects--Topical Terms: --Marketing.

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Unintended consequences in demarketing antisocial behaviour: project Bernie

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