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  2. Details for: Unintended consequences in demarketing antisocial behaviour: project Bernie
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Unintended consequences in demarketing antisocial behaviour: project Bernie Ken Peattie, Sue Peattie & Robert Newcombe

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  • Ken Peattie
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:17-18,Pages: 1588-1618Subject(s):
  • -- Marketing
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Periodicals Periodicals College Library Available

December

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Unintended consequences in demarketing antisocial behaviour: project Bernie

APA

Ken Peattie, .Unintended consequences in demarketing antisocial behaviour: project Bernie. : Journal of Marketing Management.

Chicago

Ken Peattie, .Unintended consequences in demarketing antisocial behaviour: project Bernie. : Journal of Marketing Management.

Harvard

Ken Peattie, .Unintended consequences in demarketing antisocial behaviour: project Bernie. : Journal of Marketing Management.

MLA

Ken Peattie, .: Journal of Marketing Management. .

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