Normal view MARC view ISBD view

The brand authenticity continuum: strategic approaches for building value

Julie Napoli

The brand authenticity continuum: strategic approaches for building value Julie Napoli, Sonia Dickinson-Delaporte & Michael B. Beverland - Journal of Marketing Research 2016 - 32:13-14, Pages: 1201-1229

October

Subjects--Topical Terms: --Marketing.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The brand authenticity continuum: strategic approaches for building value

SOUTHVILLE LIBRARY