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The brand authenticity continuum: strategic approaches for building value Julie Napoli, Sonia Dickinson-Delaporte & Michael B. Beverland

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  • Julie Napoli
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:13-14, Pages: 1201-1229Subject(s):
  • -- Marketing
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The brand authenticity continuum: strategic approaches for building value

APA

Julie Napoli, .The brand authenticity continuum: strategic approaches for building value. : Journal of Marketing Research.

Chicago

Julie Napoli, .The brand authenticity continuum: strategic approaches for building value. : Journal of Marketing Research.

Harvard

Julie Napoli, .The brand authenticity continuum: strategic approaches for building value. : Journal of Marketing Research.

MLA

Julie Napoli, .: Journal of Marketing Research. .

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Southville International School and Colleges Library

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