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The impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City.

Parayno, Louise Ashley P.

The impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City. Louise Ashley P. Parayno - Las Pinas City Southville International School and Colleges 2023 - viii, 104 pages ; 28cm.

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Digital marketing.
Millennials—Consumer behavior.
Fast fashion industry—Marketing.
Retail stores—Marketing.

LC Class. No.: HF 5415.1265 / .P37 2023

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The impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City.

SOUTHVILLE LIBRARY