The impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City. (Record no. 367094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00911nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250201145702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250201b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | .P37 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parayno, Louise Ashley P. |
| 245 ## - TITLE STATEMENT | |
| Title | The impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City. |
| Statement of responsibility, etc | Louise Ashley P. Parayno |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Las Pinas City |
| Name of publisher, distributor, etc | Southville International School and Colleges |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 104 pages ; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Bachelor of Science in Business Administration Major in Marketing Management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and appendices. <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Millennials—Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fast fashion industry—Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail stores—Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Theses Section | 02/01/2025 | Donation | HF 5415.1265 .P37 2023 | T1315 | 02/01/2025 | 02/01/2025 | Theses |