Marketing :
Dibb, Sally
Marketing : concepts and strategies / Sally Dibb ... [et al.]. - 6th ed. - Andover : Cengage Learning, 2012, 2012. - xviii, 815 p.
Includes bibliographical references and index
Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing
9781408032145
Marketing
HF 5415 / .D543 2012
Marketing : concepts and strategies / Sally Dibb ... [et al.]. - 6th ed. - Andover : Cengage Learning, 2012, 2012. - xviii, 815 p.
Includes bibliographical references and index
Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing
9781408032145
Marketing
HF 5415 / .D543 2012