Marketing : concepts and strategies / Sally Dibb ... [et al.].

By:

Dibb, Sally

Contributor(s):

Material type: Text

TextPublication details: Andover : Cengage Learning, 2012, 2012.Edition: 6th edDescription: xviii, 815 pISBN:

9781408032145

Subject(s):

Marketing

LOC classification:

HF 5415 .D543 2012

Summary: Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	College Library Graduate Section	HF 5415 .D543 2012 (Browse shelf(Opens below))	Available	C15474

Includes bibliographical references and index

Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing

There are no comments on this title.

to post a comment.

Back to results

1 The dark is rising /
by Cooper, Susan,
2 The selkie girl /
by Cooper, Susan
3 The Dark is rising./
by Cooper, Susan,
4 The grey king /
by Cooper, Susan,
5 Greenwitch /
by Cooper, Susan
6 Danny and the kings /
by Cooper, Susan
7 Victory /
by Cooper, Susan,
8 The dark is rising /
by Cooper, Susan
9 Over sea, under stone /
by Cooper, Susan,
10 Greenwitch :
by Cooper, Susan
11 Victory /
by Cooper, Susan
12 The dark is rising /
by Cooper, Susan

Marketing : concepts and strategies / Sally Dibb ... [et al.].

SOUTHVILLE LIBRARY