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The essence of marketing research /

Chisnall, Peter M.

The essence of marketing research / Peter M. Chisnall. - New York : Prentice Hall, c1991. - 264 p. : ill. ; 22 cm. - The Essence of management series .

Includes bibliographical references(p. 168-170) and index.

ISBN: 0132848295

LCCN: 90020454

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .C47 1991

Dewey Class. No.: HS 658.83951 / C44 1998

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The essence of marketing research /

SOUTHVILLE LIBRARY