Creative strategy in advertising / (Record no. 118234)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00540nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140609s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495096207 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | .J46 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc | Bonnie L. Drewniany, A. Jerome Jewler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA, USA : |
| Name of publisher, distributor, etc | Thomson/Wadsworth, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | Foreign |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | General Circulation Section | 06/09/2014 | 2800.00 | 1 | HF 5825 .J46 2008 | C18522 | 01/25/2019 | 01/22/2019 | 06/09/2014 | Books |